Logos are important. A drab company or product name (e.g.: Apple Computer) can be made infinitely more iconic and memorable with the proper visual aid. Thus art and design are critical elements of brand image and advertising. Choosing colors, shapes, sizes–incredible amounts of time can go into choosing the most minute of details just to get the right effect.
But sometimes, the stars and planets align just right to produce a result no one expected and no one noticed until it was too late. And even more rarely these unintended results can be far more noticeable and iconic than the intended design.
Such is the case with this Mac dealer. Thanks to Fake Steve for drawing my attention to this.
(If you’re confused at what it’s supposed to say, tilt your head to the left.)
[tags]apple, mac, neon, sign, neon sign[/tags]
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